Partners

My very first sponsor was my uncle, Bengt. He gave me golf balls. I think I received twenty dozen in a year. I remember I put up those boxes with balls like a pyramid in my room. It meant an awful lot to me, not only because of the balls, but because he believed in me.

I am very pleased to announce my current sponsors and partners: Ashworth, TaylorMade, Titleist and FootJoy. Thanks to them, it is easier for me to do a good job on the course. I do not see them primarily as sponsors, but as partners. I'm trying to contribute and give something to each company. It may be contributing to product development, or to give something extra to their guests at the tournament hospitality events. The goal is that it will be a good relationship for both parties.

Earlier in my career I took my sponsors for granted. It was mostly about what they could give me. Back then I didn’t put much effort in to giving anything back to them. Now my starting point is: what can I give or contribute to you? It has become even more rewarding for me as well. First, I challenge myself to go outside my habitual patterns, growing in the meeting with them. Furthermore, they get more out of our work together.