Robert's coach Annchristine Lundstrom writes about Robert:

Robert started his professional golf career at the age of 21 as he got his card for the European tour. After a successful second season he signed up with a big management company, which took care of everything around his professional life. When we started working together 10 years later in March 2003, Robert told me how frustrated he was with his golf career and that he was thinking about giving up his professional career. And that he would most likely quit if he knew how to provide for his family. By then Robert and Ebba had a one-year-old daughter.

I could see that Robert had a lot of insecurities and I suggested that we started by focusing on building up his self-esteem both on and off the golf course.

Some of the areas we set our focus on were:

• To gain full insight and control over his finances. We both agreed that many in the sport world most likely is feeling a similar lack of control since many athletes start young and are hiring others to take care of things around them so they can focus on their sport.
• To find the reasons for different insecurities when meeting new people and solve the issues of the insecurities.
• To getting to understand the underlying reasons for Robert’s different attitudes like for instance arrogance when meeting specific individuals.
• To find a healthy balance between his work and his family.
• To find the reason for and getting through his fear of speaking in front of others be it few or many people.
• To find healthier ways to look at traveling, so it would work better being away from home for long periods of time.
• To find healthier ways to deal with lost luggage and other “disturbing” things.
• To find healthier ways to look at long tournament stretches.
• To find the underlying reasons to different types of anger and frustrations and use the understandings to solve the difficulties.
• To understand that behind every thought, action and reaction there is a choice.

It has been pure joy to work with Robert during these years - he is such a great person. Robert is focused, determined and I know that all the great choices he has chosen to take in his day-to-day life has made him a man feeling steady and content in his own skin.

In my opinion it is no one else than Robert and his willingness to grow a solid platform to stand on that has taken him to where he is today.

One of many stories in the past that Robert and I have laughed about is when I told him that it felt important that he gets a computer and start use the Internet. Robert answered: “No I have others taking care of that for me.” And I said: “if we are going to work together you need a computer. Since you are traveling so much as you do we will not be able to get our job done without one.” Later Robert let me know that he had made the choice to buy a computer and the rest is history. He writes decent without looking at the keyboard, he is on Twitter, Facebook and has his own website today!!! Robert is truly open for taking opportunities to grow every step of the way.

One day Robert shocked me when I was in the audience and Robert was the invited speaker for a group of business people, politicians and others at Structurum in northern Sweden. Robert said: “Today I can honestly say that I know that there is no personality!” I was thinking: “Gulp!!! What is he saying, where will he go with this?”

Then Robert explained in the most fantastic way that earlier he chose to see it as his personality that he was shy, hated to talk in-front of people, insecure, introvert and he made a long list of things. He then said “that was not my personality at all because that has all changed through my choices, so the so called personality is only a result from my earlier choices and I can always choose to change”. He ended his speech with saying: “Today I can say that I almost enjoy standing sharing here in-front of you.” Wow!!!

We have had many exciting moments since we started working together. One of those is when Robert was nominated 2009 for the Male Athlete of the Year Award at the Swedish Sports gala. We took the opportunity to use the nomination as a possibility to work on preparing for an award speech. It was said that the speech should be less then 2 minutes. In my view there is nothing harder than to give a short speech if you want to share and give something to the listener.

And yes I can honestly say that Robert has proven that there are no personalities. He seemed fearless when he was standing there in front of that huge crowd. Robert is truly a born speaker! In addition to everything else he is. I can vouch for the fact that Robert is genuine, caring, and willing to openly share with others about his understandings and growth in to the true him. And in my opinion Robert is a great human being and a great golfer with much more potential left to access!